Logo design is a very intricate process, and the fact that you've taken the time to go through it all and create your company's logo is a great accomplishment. When starting a company design business, one of the biggest hurdles to overcome is being able to get customers.
Using social media platforms with targeted messages can help you reach thousands of potential clients monthly. You can also leverage social media companies to help you maintain your marketing campaigns. Whether you're just beginning or have a business already, it's not hard to see how social media can benefit your business.
It's free marketing, easy to use, and gets your brand noticed by people who may not have even known about your company. Here are seven actionable tips for designers who are trying to kickstart their logo design business with social media:
1. Go Live!
This is the most optimal way to get your name out there and show off what you can do. You need to go live on Facebook and Instagram and post regularly with at least one picture each day. This will help build your audience, so they know who you are, and if they like what you're doing, they will want to find out more!
Instagram is a great platform because it's very visual and allows you to take advantage of hashtags (hashtags are words associated with an image or video). For example, you can use #logodesign as a hashtag for your company image. However, you can also use any word that relates to your company name.
2. Create Stories
People love to follow Instagram Stories. You can use it to promote your logo design company, and you will get a lot of followers and likes. All you have to do is post an Instagram Story and regularly add relevant content for your company.
If you are new to Instagram, you can boost your followers and viewers by buying views. Companies like QubeViews sell legitimate Instagram followers that can help increase your views.
3. Utilize video advertisement
The best way to market your design business is by utilizing video advertisements. Video ads are a great way to showcase your business and its services to potential customers.
Video ads are more appealing to the eye than text-based ads and allow you to give specific details about your company and its services in a short period.
Video ads are more effective as they allow you to show off your designs creatively. You can also utilize this opportunity to provide some extra features in order to draw more clients to your logo design business.
4. A short video goes a long way
Creating videos on social media for your logo designing company will help you gain more customers. You must create short videos that are entertaining and easy to watch by viewers.
The main idea behind creating a video is to tell people why they should hire your logo designing services or what your services can do for them. This will help you get more attention from potential clients looking for logo designers.
You should also include some useful tips about how you can use their logo designs on their business, social media pages, or websites as well. You can even show examples of how people have used their logos before if they have had some success.
5. Host Contests and Giveaways
Giveaway contests are excellent ways to get new clients or increase your brand awareness by attracting new audiences. It is usually done by enticing audience members with rewards or acknowledgments.
For example, you may run a logo contest where customers submit their designs or ideas and win cash prizes. If you are new to this type of strategy, you may research first some best practices and things to avoid in virtual events and contest hosting to keep your audience engaged.
Contests and events are the optimal time to reach out to your followers and ask them questions about what they'd like to see in a new logo design or what they think is an important feature of a good logo. You can also ask them for suggestions on how you could improve your website or email sign-up form.
Social media is a vital component of any designer's marketing toolkit, and it doesn't take much time or effort to start leveraging these sites. So it shouldn't be a surprise that they can also serve an important function early in your business before you have a whole team behind you.
From Facebook to Twitter, Instagram, and beyond, social media presents designers with many potential clients looking for logos. It's up to us to harness these opportunities and get our business going.
All the tips above apply whether you're starting from zero or already a well-established brand.