Online business is one of the most profitable business models in the world today. It offers entrepreneurs more accessibility and flexibility compared to traditional brick-and-mortar businesses. For instance, companies such as Amazon and Alibaba have created massive empires by reaching a global audience with the click of a mouse.
Statista predicts that by 2026, online retail sales will improve by 8.1 trillion USD from 5.2 trillion dollars in 2021. These suggest that online companies' success will progress upward. However, marketing online is a competitive industry and requires a solid strategy. That's where digital marketing services come in handy.
Digital marketing is a term used for any type of advertising or marketing that uses digital technology, including the internet, social media, and mobile devices. Digital marketing services can help you cost-effectively reach your target audience. Some other benefits of using digital marketing services include the following:
- Personalized Experience: Digital marketing services allow you to tailor-make your customers' experience, thus providing them with a more personalized experience.
- Timely Communication: Digital marketing services allow you to reach your target audience at the right time, thus increasing the chances of conversion.
- Low Cost: Using digital marketing services is much cheaper than traditional marketing techniques such as TV commercials and newspaper ads.
- Easy to Monitor: You can easily track your digital marketing campaigns' performance and measure your efforts' effectiveness.
If you are new to the online industry and you have a limited budget, it would be tough to decipher if your business requires a digital marketing agency's help. Nonetheless, listed below are the top seven online business where digital marketing service plays a vital role,
Software as a Service company(SAAS) is a type of business that offers online tools, platforms, or web applications as a service. The main difference between the SAAS model and other types of business is that you don't sell any product to your customer. Instead, you offer a specific feature or functionality for them to use for free or through a subscription-based payment model.
SAAS companies' primary focus is on developing and maintaining the software that they offer to their clients. That is why they require the help of a digital marketing agency to promote their brand and widen their customer base. Some of the most common examples of SAAS companies are Salesforce, Adobe, and Microsoft.
Companies that offer both physical and digital products are known as E-commerce companies. They can sell their products online, through physical stores, or both. E-commerce companies are often referred to as multichannel retailers because they have a presence in multiple sales channels.
E-commerce companies range from small businesses that sell a few products on their website to large corporations that operate multiple retail stores and online marketplaces. They often offer a wide range of products, including electronics, clothing, accessories, and home decor. Examples of E-commerce companies include Amazon and Alibaba.
Similar to SAAS companies, E-commerce business requires digital marketing agencies to boost their brand. It also preferred to outsource agencies with knowledge of SEO and progressive and responsive website designs.
Information Product Business
Info product businesses is a wide range of online companies that sell products or service that provide information or knowledge. Some of the most popular info product businesses are online courses, training programs, and educational podcasts. They can also be in the form of digital downloads such as e-books, PDFs, and video and audio files.
Because it's in the information business, info product companies need online marketing agencies that are knowledgeable in SEO, video, and content marketing. They also required a consulting firm that could help them with their social media strategy and building an email list.
Apps or applications are downloadable programs that provide a specific service or functionality. App developers usually design apps for smartphones and tablets, but there are also desktop applications that provide the same functionality as their mobile counterparts. The most common types of apps include productivity apps, games, and social media platforms.
The application business model has a high level of competition in the marketplace since there are already so many available on the AppStore today. To help you stand out in the Apple App Store and Google Play Store, you need to hire a marketing agency with expertise in video advertisements and app store optimization(ASO).
Affiliate business is a type of performance-based business model where you earn commissions through promotions and referrals. Affiliate marketing works by advertising products or services from other companies in exchange for a share of the revenue generated by sales made through your site or social media channel. Affiliate business requires the help of a digital marketing agency, specifically a social media marketing agency, to create content or promote their existing blogs or videos.
Dropshipping Online Business
Dropshipping is a business model where you offer goods or services without having to buy them in advance. Instead, you can hire a marketing agency to promote products from other companies; when someone buys them through your site or social media channel, the supplier ships the product directly to that person.
Dropshipping works well for niche businesses with a narrow focus because it allows you to get started with just one or two products and then expand your range as you build up your customer base. Some popular dropshipping companies include AliExpress, SaleHoo, and Worldwide Brands.
Last on our list are on-demand services. These are the newest type of business model, where companies offer customers various products and services delivered directly to them. They include Uber-style taxi services (such as Lyft), online food delivery websites (such as Grubhub), and cleaning companies (like Handy).
It's much easier for you to set up an on-demand business, but it is more difficult to promote. It requires a solid digital marketing solution to boost your user base and customer brand awareness. Additionally, as trust and loyalty are valuable assets in these businesses, you need to provide good customer service and a smooth user experience.
All in all
Digital marketing is the backbone of any online business. And there is no doubt that the role of digital marketing services in businesses today has become more crucial. These seven business models above are just a few examples of companies that leverage digital marketing for their success.
The takeaway is that you can use digital marketing to build a business model around any niche, product, or service. You just need to be creative and find the right angle. However, you must be decisive and monitor your ROI if hiring an agency is the best fit for you.
In any case, you, as a business owner, must have a basic knowledge of digital marketing and SEO. You should also never rely on just one form of digital marketing for your business. You need a combination of strategies and tactics to maximize your results.